Contextual commerce is the next stage in digital retail. Monotote’s technology leads the way.

Guidelines for Publishers

Monotote gives publishers the opportunity to make money by doing what they do best – delivering great content. Monotote Buy Buttons are easily added to images and video, enabling consumers to buy products in the right context – purchasing at the point of inspiration.

It could be a gallery of the best trench coats for Winter, a shopping guide for beauty products or a great video on the best cycling holidays: every article, page or video becomes shoppable within seconds.

The consumer doesn’t need to be sent off to a retailer’s site or worry about whether the product is out of stock or the wrong size as the Buy Button will automatically disappear.

Monotote’s technology ensures that every purchase is just one click away and still on the publisher’s site.

No technical integration needed, super fast setup.

The publisher gets important data on audience and sales together with a Universal Shopping Basket and instant revenue.

And, importantly, even though the audience are shopping on the publisher’s site, there are no worries about billing, transactions, deliveries or returns: that is all dealt with by the retailer or advertiser.

How to join Monotote on Awin

To join Monotote on Awin, simply click here and fill out the simple form. We will come back to you within 3 working days to complete the sign-up. We’ll liaise with you on the process to build a Monotote shopping engine that delivers real-time product information for publishers.

A preview of the simple Monotote dashboard

In the Monotote dashboard are easy-to-use tools to take products from the Awin advertiser network for both images or videos.

Monotote dashboard tagged content

How do I include the Monotote add-code?

A simple line of Javascript is all that is required to enable the publisher’s site to have its own Monotote Buy Buttons. You will need to copy the script from the Monotote dashboard at

Then paste this code into the HTML source of your website.

Once this is added, this will activate the Monotote script on your website.

Monotote dashboard embed code

How is the shopping cart branded?

The shopping cart will initially be Monotote-branded, but we can fully brand it for the publisher for a small fee.

Another option would be brand it directly to the retailer if it is not being used as a Universal Shopping Cart, but the revenue and data would still be registered and found in the publisher’s Awin account.

For now, there are no costs for Awin publishers to set up Monotote Buy Buttons on their sites.

Editor Guidelines

It is a simple part of the editorial workflow for Monotote Buy Buttons to be attached to images or video.

Attaching Buy Buttons to Images:

  1. Choose the right image, right click and copy the image address.
  2. Go to the Monotote dashboard and click on the tab ‘+ Shoppable Image’.
  3. Enter a name for the image and paste the link into the box marked ‘Paste the link to your image’.
  4. Click the box ‘Add a buy button’.
  5. On the new page, drag and drop a Buy Button onto where you want it on the image. On the right, click on which type of Buy Button you want ie a simple icon or one with price or product name and price.
  6. To find the right product to match the image, click on the Product Browser button and search the database to find the right product.
  7. On finding the right product, click Select and the product will be added to the tagged image. Click Publish and the page will instantly go live.

Monotote dashboard add image content

Attaching Buy Buttons to Video

  1. Click on the tab ‘+ Shoppable Video’ on the dashboard.
  2. Follow the same process as for images, but when adding the tag to a video, decide how long you want the Buy Button to be on display by the number of seconds.

Monotote dashboard add video content

How secure is Monotote? The key questions answered.

At Monotote, we have spent more than three years building super-secure technology and worked with many advertisers and retailers to ensure that any concerns over security, privacy and data protection are dealt with. We know that this is a prime concern for all sites and have addressed all the key issues.

Is there potential for the tool to be hijacked by third parties to make mass or fraudulent transactions?

The plugin only interacts with Monotote’s APIs. It would be impossible to place an order, except through our APIs.

Our servers are highly secure, we are also PCI compliant.

We pass the order info through via our secure API. We’re sending the user information over a SSL connection to our databases, in multiple steps, and highly encrypted.

We could activate a reCaptcha in our plugin as well.

Are you compliant with the Payment Card Industry (PCI) Data Security Standard?

We are entirely PCI compliant and have worked closely with the PCI Council to ensure that our servers and technology are secure.

Can a reCaptcha be activated?

Yes, we have the capability to use reCaptcha to identify that a customer is human, rather than a robot.

What is the general security in place?

We use the same checkout and payment options as provided by advertisers. Our orders are passed through, not proxied.
The orders are injected into your checkout via our highly secure back-end systems, not through a Javascript plugin.
The Javascript only talks to our API. It makes direct calls to our API servers from the client’s (user/customer’s) browser. All in a single window, the validation and verification happens at the API side as well as on the retailer side at time of order.

Who processes the payment and handles the transaction?

Monotote doesn’t process the actual payment, which means the client that orders via Monotote is still the client of the advertiser. Monotote is not the merchant of record but the advertiser is.

What is the security in place to protect a customer’s data? Does Monotote receive and own the customer data too? Does the publisher receive any customer data?

We store certain information on our servers so we can use it for data analytics.
Monotote will never sell it or share it with 3rd parties unless the advertiser approves of it.
They can decide if they want to share the information with the publishers or not. If they do, the publisher can access a CSV export with the client data.
Monotote stores this data in its highly secured databases.

How secure is credit card data?

We’re placing orders on behalf of the consumer (client/user) with their approval-via a checkbox.We do not store credit cards. We pass card info through on every order, via our secure API.We’re sending the user information over a SSL connection to our databases, in multiple steps, and highly encrypted.

After injecting the payment information in the retailer’s checkout we immediately remove the payment data from our servers.

The payment information that we’re storing for this limited time (1-2 seconds), is stored in multiple (temporary) pieces in multiple memory tables, and of course it’s encrypted as well.

Every part of the process is HTTPS, from adding to cart, to placing an order.

We also secure our CDN delivery. Yes, someone can spoof DNS on a local network, but the plugin only interacts with our APIs. It would be impossible to place an order, except through our APIs. To clarify once more, the plugin does not place any orders and does not communicate directly to retailers.

These are not iframes.

Can you validate your security controls?

We have been vetted and approved by very large e-tailers like Zalando, Affiliate networks like Awin.
We have partnered with big publishers like Sanoma, all of these companies would never work with us – or approve our technology- if it was not up to their high standards concerning security and privacy.
An advertiser can rest assured that they are in good hands with Monotote.