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Products as interesting as the story around them.

Our AI agents read each article and choose the retailer's products that best match it. Smart Product Walls then keep those products live with real-time price, size and stock, so readers can browse and buy without leaving the page. Every wall is built to blend perfectly into the publisher's website.

See a live wall on Sneaker News
How it works

Every wall adapts to its article, automatically.

Walls are dynamic. When the retailer's website updates, they update too, always showing the latest products. No two walls are the same, and none of them need manual work.

  1. AI agents read the article

    They understand what each story is about and who it is for.

  2. The best products are matched

    A story about a new release gets that exact shoe, straight from the retailer.

  3. The wall stays live

    Prices and sizes update whenever the retailer's site does, and readers can sign up to hear the moment a release drops or a size is back.

  4. Similar styles, available now

    If a product isn't out yet or a size has sold out, the wall adds similar styles readers can buy right now, so the story still earns.

thelaceup.com/jordan-triangle-paolo-banchero-pe
The Lace-Up
Jordan · Release news Paolo Banchero's Jordan Triangle PE Turns Up the Green Jordan Brand's new low-top hooper gets a loud "Monstero" makeover for the holiday season.
A pair of Jordan Triangle Paolo sneakers in Rage Green, Barely Volt, Black and Habanero Red

The Jordan Triangle, Jordan Brand's newest performance basketball shoe, is getting a player exclusive for Paolo Banchero. The "Paolo" colourway wraps the low-cut silhouette in a bright Rage Green upper, with Barely Volt and Illusion Green accents that nod to Banchero's "Monstero" theme.

Under the bold colours, the Triangle is built for responsiveness, with ZoomX foam in the forefoot, Air Zoom in the heel and a durable mesh upper made to take on any opponent. Check which sizes are in stock below, or browse a similar style that's on sale now.

Smart Product Wall Live sizes and alerts
Smart Product Wall for the Jordan Triangle Paolo with live size availability, a price drop alert, size alerts and a buy button
Similar, available now
Smart Product Wall for the Jordan Triangle in black and lime, on sale, with live size availability, size alerts and a buy button
Example article written for this page. The Smart Product Walls are real Monotote walls.
What you get

Shopping that feels like part of the story.

Always relevant

Products are matched to each article's content and audience.

Always up to date

Inventory, pricing and availability refresh in real time, so sold-out products never linger.

Blends in perfectly

Every wall is built to match the publisher's website, so it feels like part of the editorial, not an ad.

Built to scale

Run walls across every section, from sport and fashion to lifestyle and tech.

Notifications built in

Readers can sign up for restocks, price drops and new releases on any product.

About notifications
Size widgets

Need something simpler?

The same technology also comes as a size widget. Show sizing information on its own, or hand-pick the products you want instead of using AI search.

Size widget Size widget for a Nike shoe at $185.00 with a price drop alert, women's and men's sizes from W 5 / M 3.5 to W 15.5 / M 14, and a Buy at Nike button Phone view of a size widget for a Nike shoe at €209,99 with a price drop alert, a size alert, EU sizes 40 to 48.5 and a Buy at Nike button
A real Monotote size widget: sizes, a price drop alert and a Buy at Nike button, without the full wall.
Gone are the days of manually managing hundreds of pages, copying and pasting links, and displaying products that are out of stock.
Matt HalfhillFounder & CEO, Nice Kicks

Make your stories sell.

Every integration is built around your platform. We'll show you a wall on your own articles.

Request a demo