Turn Content into Commerce with Monotote and Awin

Turn Content into Commerce with Monotote and Awin

Awin have launched their latest partnership with e-commerce technology solution, Monotote. As a network dedicated to showcasing the latest technology, Awin are excited to announce the launch of their new partnership with Monotote, an e-commerce technology solution that turns images and video into shoppable products on owned domains. This solution enables publishers to monetise images on their site, rather than images shared through social media. What do Monotote do? Monotote transforms inspirational images and video on your site into shoppable moments, giving audiences the power to shop at the ‘point of inspiration’ within their favourite website or app. By removing distracting redirections, Monotote eliminates the gap between inspiration and purchase, allowing for a seamless shopping experience. For advertisers, Monotote opens new revenue paths and grows brand value through contextual commerce. For publishers, it allows them to deepen audience connection with their great content and grow loyalty as well as revenue. Monotote has a proven record of increasing conversion and driving greater sales. “There is now a great opportunity for millions of consumers to be able to buy products when they are most excited by brilliant content – to purchase at the point of inspiration” comments Mike Van Geldorp, CEO Monotote. Monotote works by tagging images with buy buttons that are linked to a secure and always up-to-date Universal Shopping Cart. Orders are processed onsite through Monotote’s plugin, however, the retailer remains the merchant of record and retains control of the customer experience. You can learn more about how Monotote works here. “The idea of a universal cart has been around for some years now, but adoption has been slow because of concerns about data security, customer ownership and overly complicated integrations. Monotote have a solution that addresses all of these” says Paul Stewart, Head of Publisher Services at Awin. How does integration work? For advertisers, integration is simple and generally uses a real-time feed via an API that can be created by the Monotote team. Publishers can integrate through a simple JavaScript plugin. How secure is Monotote? Orders are placed through Monotote’s secure API over an SSL connection, and are highly encrypted. Payment information is deleted from servers immediately after an order is completed, and every part of the process is PCI compliant, meaning advertisers can rest assured that Monotote is secure. How to join Monotote on Awin Awin have teamed up with Monotote to make signing up easy and straightforward. For advertisers, please get in touch with your Awin contact, who will guide you on the setup process. For publishers, simply click here to enter your Awin account number and Monotote will contact you to get you going. For general information, please visit monotote.com. For more Advertiser and Publisher information, head to our advertiser page or publisher page. For Press enquiries, please contact: Monotote: Geoff Sutton, Geoff.sutton@monotote.com Awin: Claire Mullan, claire.mullan@awin.com About Awin Awin is a global performance marketing network. We exist to provide clients with reach across the Internet, the best service and technology in our field, underpinned by a desire to innovate and challenge convention in online marketing. Our service has led to us receiving numerous awards including the UK’s coveted Industry Choice of Network award nine times.